Is a website necessary for your business to succeed?

If I Have a Facebook Page, Do I Still Need a Website?
Businesses frequently use Facebook and other social media platforms as their primary means of advertising. Additionally, there are benefits to using these channels.
They assist you in conducting market research and in expanding your audience, for instance. But your company website shouldn't be replaced by a Facebook page. These are a few of the causes.

1. Your Facebook page is not your property.
                                                                                                                                              What would happen if Facebook decided one morning that it would no longer support businesses? All of your clients and followers would probably go if your Facebook page was your only internet presence.                                                                                         

2. Facebook Has Restrictions Regarding SEO.

Consider it. When searching locally for a business, where do you go? Google or Facebook? Google receives 3.5 billion requests every day, indicating that most people prefer using search engines over social media when looking for information.With a business website, you can set yourself up so that customers will find you when they search for the goods or services you offer. 

3. A Website Has Greater Trust Value

Customers only make purchases from companies they are familiar with, like, and trust. A company website is a mark of trust. Therefore, even though creating a Facebook page can be simpler, having a business website would allow you to demand greater authority and trust.

4. Facebook Attention Is Fleeting.                                                                                 Facebook has intense competition. If your company is on Facebook, you are up against a lot of competition from other businesses all the time.
 

Advantages of a Website 
There are several benefits to having a business website, regardless of size. These are the main advantages of having a website for your business.

1. Having a business website enhances your professional image. 

Anyone may quickly and easily build a company page on Facebook; the process is free. A business's social media page loses a lot of credibility because of this low entrance barrier. Consumers have no idea who runs a Facebook profile, where they are, or whether everything is fake. 

2. It's a Crucial Phase in the Journey of Your Client.

Your goal for an excellent website should be to direct viewers from many channels to it. Your website is where you'll motivate potential customers to take action.
Similar to a real store, visitors browse your website until they decide to come in and have a look at what you have to offer.

3. Websites Help with Customer Support. 

A well-designed website will provide all the necessary information your target audience needs. For this reason, they don't need to contact for information on location, operating hours, or other straightforward queries. A website enhances the general consumer experience by assisting users.
 

4. A Company Website Enables You to Market Online.                                                   

E-commerce sales  reached over $5.4 trillion by 2022, a sign of their explosive growth. Undoubtedly, none of these transactions involve companies without websites. 
Having an online presence can help you draw in new clients and sustain sales even while your physical store is closed, even if you aren't a traditional e-commerce company.
 

Final thoughts 
It is ultimately up to you whether or not to build a website for your company. Nonetheless, building a website is a great place to start if you want to increase lead generation, visibility, social proof, and authority as part of your business objectives.